Archive for August, 2008
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HOW TO SEARCH FOR THE RIGHT KEYWORDS
Choosing the right keywords will be the determining factor in your search engine promotion listing/ranking.Pick the right ones and you’ll be laughing all the way to the bank. Choose the wrong ones and you’ll be crying all the way home (after closing your bank account).
Brainstorming For The Right Keywords
The first thing you want to do is sit down with a pen and paper and write down every single word that may be related to your product, service or business. Don’t take this lightly or brush it off. Your search engine ranking is dependant on your keywords!
Let’s stick with our car Web site example and come up with a few key words. How about:
* cars
* automobiles
* vans
* trucks
* Sports Utility Vehicles
The above keywords describe the products of your business, but they are a bit general. Let’s get specific and list some car manufacturers like:
* Nissan
* Toyota
* General Motors
* Lexus
* BMW
* Porsche
I’m sure you can list a few more manufacturers, but I think you get the point. Now, let’s take it a step further and get real specific by listing the model types:
* Altima
* Camry
* Corvette
* SC400
* 4Runner
* Boxster
So far you’ve got a fairly good list, but you need to go beyond that and use your imagination. What will your customers be looking for? What other words are related to cars?
Well, you can also list accessories like:
* turbo
* leather seats
* head lights
* steering wheel
* …and other related items
“What if I don’t sell those items?”
That’s a good question. Let’s say someone comes to your site looking for something that has to do with cars, but you don’t carry that specific product. The worse case scenario is that the customer leaves your site. Best case scenario is that the potential customer sees something else he likes and buys from you and/or he may refer your site to someone else.
Don’t limit yourself or your business by thinking, “What do I sell?” You must open up your mind and ask yourself, “What might my customers be looking for?”
